The hottest market is promising, and the printing

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The market outlook is promising, and the printing equipment industry ushers in spring. The recently released Research Report on the global printing equipment and equipment market shows that the market demand for digital printing technology is growing due to the growth in the market demand for inkjet printers, digital color machines and special imaging printers. The size of the global printing equipment and equipment market is expected to reach 21.22 billion US dollars in 2015

although China's printing industry is facing many problems, such as internal overcapacity, high labor costs, large fluctuations in raw material prices, weak large and small enterprises in the industry, and insufficient technological and management innovation capabilities, Zhen, honorary president of the China Machinery Industry Federation and honorary chairman of the China printing and equipment industry Association, is still confident in the future of China's printing industry

exports increased significantly

China's printing industry has experienced rapid growth for more than 30 years. By the end of 2011, the output value of the printing industry had grown to 867.7 billion yuan, a full 180 times increase from 4.8 billion yuan in 1978

as of November 2012, the cumulative import of printing equipment and equipment (excluding plate making film) was $537.97 million, a year-on-year decrease of 5.98%. Among them, the import of printing equipment was $2.169.75 billion, a year-on-year decrease of 5.84%; The import of printing equipment was 368.22 million US dollars, a year-on-year decrease of 6.84%

among the printing equipment, the prepress equipment has the largest decrease, with a decrease of 21.51%. The biggest impact was on the printing press, in which the offset press fell by 11.31%, the qualification inspection suitable for rapid and nondestructive inspection of seamless steel pipe materials under other conventional printing presses fell by 12.15%, and the overall decline of printing equipment was 6.84%

in the case of a slight decline in imported equipment, the export of printing equipment became the biggest bright spot in 2012. From January to November 2012, the cumulative export of printing equipment and equipment was US $1843.57 million, an increase of 11.33% year-on-year. Among them, the export of printing equipment was 1.29544 billion US dollars, up 15.11% year-on-year; The export of printing equipment was 548.14 million US dollars, up 3.31% year-on-year

while the export of printing equipment and equipment increased significantly, the export of printing services accounted for less than 10% of the total output value. Experts in the industry said that this was mainly because China's printing industry was in the transition period, and the market was still dominated by domestic demand. New concepts need strong support from new materials and products

according to the statistics of industry associations, China currently has more than 102000 printing service providers with a total asset value of more than 920 billion yuan; There are about 800 manufacturers of printing equipment, with an annual output value of more than 40 billion yuan. The total printing volume is second only to the United States, ranking second in the world

huge market potential

2012, affected by the international environment, the domestic printing industry was struggling, and the printing market was very depressed. However, in Yu Zhen's view, China's printing market still has potential and the development prospect is still bright

he analyzed that the upsurge of cultural construction and the revitalization of cultural and creative industries in China in recent years will drive the printing industry and make it a new growth point of the printing industry

according to the information released by the General Administration of publishing, China's total publishing output value in 2011 was 1.5 trillion yuan, of which the printing industry output value was 867.7 billion yuan, with a contribution rate of more than 50%

by the end of the 12th Five Year Plan (i.e. 2016), the total output value of publishing is expected to reach 3trillion yuan, which shows that China's printing market has great potential and broad prospects

he further explained that with the rapid development of high and new technology, the application fields of printing equipment and technology are also expanding, and have begun to be widely used in building materials, textile printing, ceramic tiles, advertising creativity, new energy, IOT, electronic semiconductors and other industries

this year, China's first 3D printing and photography studio opened in Xi'an. Digital Express printing shops have also blossomed everywhere in the north and south of the river

some experts predict that in the near future, any medium except water and air can be printed. It can be predicted that the continuous maturity and promotion of the concept of functional material printing will bring a new world and greater development space to the ancient printing industry

China printing and equipment industry association said that in the next 20 years, China's printing industry will continue to grow at a rate higher than the national GDP. Assuming that the annual growth rate of China's printing industry from 2011 to 2030 is the same as that of China's economic GDP (the annual average growth rate is 6.5%), the scale of China's printing industry will reach 1100 billion yuan in 2015; Reach 1570 billion yuan in 2020; 2900 billion yuan in 2030

the problem cannot be ignored

although the export of printing equipment and equipment in China has achieved a leap forward growth, it mainly relies on the extensive growth mode of low-cost expansion and low price competition

in Yu Zhen's view, this model has played a major role in the rapid growth of exports, but the pressure of overcapacity in the industry, rising labor costs and rising prices of raw materials still exists. In the long run, it is difficult to support the sustained and rapid development of printing equipment exports and promote China's gradual and fundamental transformation from a trading power to a trading power

he believes that the difficulties and challenges facing the industry at present are mainly manifested in two aspects

first, the degree of intensive cohesion is low, and there is a lack of core competitiveness. At present, although a number of enterprises with initial scale and brand awareness have emerged in China's printing industry, there is still a large gap in scale, efficiency and core competitiveness compared with internationally renowned enterprises

second, the investment in independent innovation is insufficient, and the quality potential needs to be improved. At present, most printing and equipment manufacturing enterprises in China rely too much on cost advantage and low price competition strategy in the market, and lack investment in technology and management innovation. As a result, there is a significant gap between domestic printing equipment and internationally renowned brand products in terms of scientific and technological content and quality stability. At the same time, most printing enterprises lack high-quality technical workers and managers; Vocational skills training and qualification certification system need to be improved; Compared with international well-known enterprises, enterprises still have a large gap in internal management, capital operation, international trade and other aspects

in this regard, the industry association put forward four suggestions on how to better solve the problems existing in the development process of the printing industry in the transition period

First, speed up green printing and vigorously adjust the structure. Give full play to the leading role of the government in the implementation of green printing, actively expand the implementation scope of green printing, and use the market regulation mechanism to encourage enterprises to actively increase the investment in green environmental protection technology, improve the technical level, improve the production environment, and transform to green printing enterprises under the guidance of odd and intangible forces, so as to promote the printing industry to eliminate backward production capacity and realize the adjustment of industrial structure

second, cultivate competitive backbone enterprises and enhance competitiveness. Create a good development environment for key printing enterprises above Designated Size, increase financial and policy support, and speed up the cultivation of national printing demonstration enterprises with leading and radiating effects. Strengthen the planning and construction of printing industrial parks, and guide all regions to create distinctive and potential printing industrial parks according to their own characteristics and regional advantages

third, increase investment in innovation and transformation, and promote transformation and upgrading. Increase investment in innovation, and focus on the organization and implementation of major digital printing and printing digitalization projects and green and environmental protection printing system construction projects. Drive the R & D and transformation of printing equipment and technology with major projects, improve the overall technical level of the industry, and promote the transformation and upgrading of the printing industry

fourth, improve industry supervision and management and create a healthy environment. The competent government departments should further strengthen policy regulation and market supervision, improve relevant laws and regulations, strictly implement market access and exit policies, comprehensively use legal, administrative, economic, scientific and technological means to improve management efficiency, and create a fair and orderly competitive environment for the printing industry

■ relevant reports

the depreciation of the yen may bring pressure on China's printing machinery exports

with the continuous introduction of quantitative easing monetary policy in European and American economies, especially the open-ended easing monetary policy launched by the Bank of Japan, the trend of currency devaluation in some economies is becoming increasingly obvious. The data shows that although the US dollar strengthened in February, since the second half of last year, the US dollar index has retreated from a high of nearly 84 points to 80 points, and the physical and mechanical properties of plastic films, wires and cables, waterproof rolls, wires, cartons and other materials have been tested, while the exchange rate of the yen against the US dollar and the RMB has fallen sharply by about 17% since September last year. In addition, affected by the depreciation of the yen, the currencies of some countries such as the Korean won have weakened one after another, and the domino effect of currency depreciation is becoming apparent

the competitive devaluation of currencies in developed countries has a self-evident impact on emerging market countries with exports as the main driving force. Some developing countries are worried that the beggar thy neighbor trade war of the 1930s will be repeated, and that the proliferation of liquidity will impact their real economy. In this regard, the recently concluded G20 meeting reached a consensus on avoiding competitive devaluation of currencies. Xie Xuren, Minister of finance of China, also proposed at the G20 meeting that developed countries should properly handle the relationship between fiscal consolidation and economic recovery, achieve medium-term fiscal sustainability while promoting short-term economic growth, and reduce the negative spillover effect of quantitative easing monetary policy

according to pengwensheng, chief economist of CICC, a 20% appreciation of the RMB against the yen will roughly correspond to an increase of about 1.5% in China's real effective exchange rate, which may cause China's real exports to decline by about 2.5 percentage points. However, Peng Wensheng also believes that in the bilateral trade between China and Japan, the importance of exports to Japan has decreased significantly, which has weakened the negative impact of the depreciation of the yen on China's exports to a certain extent

we predict that China's exports to Japan may fall by up to 4 percentage points this year, which will have a slightly greater impact on some industries such as food and beverage, animal and plant products, wood products and textiles. In terms of exports to third countries, the depreciation of the yen will bring competition to China's exports of printing machinery, auto parts, televisions and transistors. Peng Wensheng pointed out

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